It is finally here. Today is day one of Team WB Fitness Season Three: Toxic Masculinity.

J.Nyx already showed me on his app that he moved over 35,000 pounds of weight today.

We embark, gentlemen, on a program that will last 28 weeks. 7 full months of giving it everything we have. Make no mistake, this is a battle.

Over the next 28 weeks you will see daily articles, advice and motivation on this site, you will see changes in your body (take your weekly progress pictures so you can really appreciate what happens), your mind and your body will grow stronger. Today is day one. The next few weeks will be the hardest. You will be putting on weight, not seeing the results…just keep patient and trust the process.

There is no “good job” or “congratulations” here. You didn’t come to Team WB Fitness for that soft ass bullshit. It is time to get to fucking work.

In the meantime, enjoy this video by the incomparable CT Fletcher on obsession.

https://www.youtube.com/watch?v=DHTN3oXNDOA

Game on.